The Benefits of Underpricing in Today’s Market


Here’s how home sellers get top dollar in today’s market.

Today’s buyers are really excited to hear about sellers who underprice their homes since they’ve felt like they’ve been overpaying. They will want to see these homes first and when they see value that will cause them to make an offer on your home. Sellers, of course, want top dollar, and today I’ll discuss how they can get it.

Looking at the closed sales stats from our market, we know what the buyers were willing to pay for homes. When a home is priced correctly, either at or just under market value, sellers can generate a bidding war and in many cases sell their properties well over asking price. It’s like an auction; if the room is full and everyone is bidding against each other, it can create a frenzy that motivates buyers to put in a higher offer.

However, if you price the property over the competition, the home may sit on the market and become stale. An increased number of days on market gives buyers and their agents the wrong idea and an opportunity to come in with low offers.

If you have any questions or would like to discuss pricing or marketing strategy, please call or text today at (239) 248-8000. I’d love to help you.