We’re leveraging open houses to get more offers and higher prices for our sellers.
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We’re currently seeing homes receive multiple offers and sell above asking price every week on our listings. We’re positioning our properties so that this happens; we’re pricing and marketing them to find more buyers. The way we’re introducing them to the market is quite a bit different. We use an extensive marketing campaign to put homes in front of more buyers and expose them to all agents in the marketplace to make it a level playing field for all parties.
Our marketing is proactive, targeted, and we work within the community to generate a massive turnout for open houses. We unveil the property on a Sunday as an open house between 1 p.m. and 4 p.m. We’ve never been able to strategize an open house better than right now, and sellers reap the benefits. Buyers and real estate agents have the opportunity to come see the home, and we’ve had over 30 buyers show up to a single open house resulting in multiple offers.
"We use an extensive marketing campaign to put homes in front of more buyers."
Then we let all the buyers know we’ll be accepting bids until Monday at 6 p.m., and everyone gets excited about this great opportunity. We advertise a week in advance by using strategies like calling people in the neighborhood, targeted postcard mailing, and an email blast. All this means we generate the highest and best offer possible in the market right now. Sellers are delighted, buyers feel they’ve had plenty of opportunities to secure the property, and it’s fair for everyone involved. These homes never languish on the market.
If you have any questions, call or text today at (239) 248-8000. I’d love to help you.
