To Re-List, or Not to Re-List



Should you take your home off the market for 30 days in order to reset the number of days it has been listed?

Sellers assume that the listing will get stale, but what do the buyers think? That’s the real question. Most sellers don't actually want to take their home off the market; they want to sell it. My response to them is, are you still interested in selling?

If the answer is yes, then you need to continue to look for a buyer. It only takes one. I’ve sold properties on Christmas Eve and Christmas Day. The question of days on market generally stems from seller anxiety. They’re the ones typically worried about how long their home has been listed and how that is being perceived by their neighbors. 

A serious buyer wants a serious seller.

Here’s the thing, though - I’ve never once heard a buyer say that they wouldn’t buy a home they liked just because of its extended days on market. I’ve heard many reasons why a buyer doesn’t want to buy, but in my 25 years of being a real estate agent, I’ve never heard that one.

Not so long ago, we were selling properties that had been on the market for over five years. The question of days on market is irrelevant when a buyer sees the value in your home. What most sellers don’t realize is that their listing has a history; if it’s constantly being yanked on and off the market every 30 days, that’s what would really concern a buyer.

Just like a serious seller wants a serious buyer, a serious buyer wants a serious seller. Resetting the number of days your home has been on the market gives the opposite impression. Furthermore, taking it off the market now would only mean re-listing it in the fall when we’re flooded with inventory. Supply and demand tells us that today could mean a better price for you.

If you have any questions, please feel free to give me a call or shoot me an email. In the meantime, make it a great day!