Conventional marketing wisdom might not work in this market. I’ll share how we adjust accordingly.
You’ve probably heard the old market wisdom of "Sell high, buy low".
It seems obvious. Doesn’t everyone want to time their buying and selling decisions based on price? However, conventional wisdom leaves out two crucial factors that are huge in our market right now: interest rates and Season.
Prices are as high as they were during the boom back in 2006, but demand hasn’t decreased. The reason is our incredibly low interest rates and seasonal buyers here right now. Rates are historically low right now, and we don’t know how long they’ll stay that way. Therefore, buyers are trying to take advantage of them while they can, even though prices are high. Properties are selling around the country. These buyers are motivated and many sold their homes to buyers with financing and they have the cash to buy yours!
If you’re a seller trying to sell high, it will require delicate timing. Everyone wants to sell at the market’s peak, but it is very difficult to tell when we’re at the peak until prices begin to drop.
"Interest rates are historically low right now, but we don’t know how long they’ll stay that way."
If you have a second home you’re not using or an investment property, now is the time to cash out and maximize the return on your investment!
We’re living in a unique market that defies conventional wisdom. Despite high prices, demand remains high. If you have any questions, call or text today at (239) 248-8000. I’d love to help you.
