If you are selling your current home, you will be competing against some impressive new construction properties. How can you make your home stand out?
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New construction home developments are popping up all over southwest Florida and if you're selling your house, these builders are your biggest competitor.
These homes are shiny and brand new with every possible upgrade, and buyers can choose their finishes and flooring, among other things. They're even giving away pools, golf memberships, and even paying Realtors higher commissions and incentives.
So how do you compete?
First, go through your house and carefully look to see what needs attention. Paint, flooring, and landscaping are popular areas that often need to be updated. Everything needs to be in tip-top shape from floor to roof because your competition is perfect!
Next, be sure to price your house right. Make sure your Realtor is familiar with your community and the recent sales and look at similar neighboring communities as well. Be sure that buyers can fully understand the benefits of your home and that your Realtor markets all the benefits. They should understand what you love about your house and what the buyers will enjoy.
These homes are shiny and brand new with every possible upgrade, and buyers can choose their finishes and flooring, among other things. They're even giving away pools, golf memberships, and even paying Realtors higher commissions and incentives.
So how do you compete?
First, go through your house and carefully look to see what needs attention. Paint, flooring, and landscaping are popular areas that often need to be updated. Everything needs to be in tip-top shape from floor to roof because your competition is perfect!
Next, be sure to price your house right. Make sure your Realtor is familiar with your community and the recent sales and look at similar neighboring communities as well. Be sure that buyers can fully understand the benefits of your home and that your Realtor markets all the benefits. They should understand what you love about your house and what the buyers will enjoy.
It's a price war and a beauty contest, and new builds are your biggest competition.
It's a price war and a beauty contest, so you have to make sure your home stands out among the competition, especially the builders. If you have any other questions about how to best prepare your house for the market or you're thinking about buying a home here in the southwest Florida market, give me a call or send me an email. I'm always happy to help!
