How to Troubleshoot a Listing That Won’t Sell


If a home isn’t selling, the answer to why lies in the feedback.
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“Why isn’t my home selling?” That’s a question a lot of sellers are asking right now. When working with an expired listing, I like to ask the seller: What was your feedback? How much activity did you get? Did you get offers? What do you think is stopping your home from selling? A lot of sellers don’t know. However, the answer is often in the feedback. For example, I had a listing that was a 2-bedroom (plus a den) located in an area where most of the other homes had three bedrooms. When I did a market analysis, I saw that buyers were choosing homes with three or four bedrooms. When I visited the property, I found out that the den was very large but lacked a closet. That’s when we added a stipulation to the listing stating that the seller would install a closet, and we relisted the home as a 3-bedroom property. After that, we received multiple offers quickly.



When we look closely at the feedback,
the answer is usually there
.



On another listing, I had received a lot of feedback that the rooms were small, but the real problem was that the owners had large furniture. Once we removed pieces of furniture, the rooms seemed larger, and—you guessed it—we sold the property. Another listing I represented was located on the beach, but its previous two agents couldn’t sell it because it didn’t have a view. When I saw the property in person, I realized it actually had a great view—we either had to wait for the palm trees to grow or answer that complaint. So, we reached out to the homeowners association and asked them to trim the trees. After they did, we sold in less than 30 days with multiple offers. When we look closely at the feedback, the answer is usually there, so it’s important that your agent is resourceful, creative, and will get to the bottom of why your home isn’t selling.
If you have any questions, call or text today at (239) 248-8000. I’d love to hear from you.