What was it that prevented your home from selling? Here are the five factors that most often drive buyers away from a listing.
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Sellers have been consistently asking us why their homes are failing to sell, especially in today’s market. Their listings sat on the market through the season, and now their listing has expired.
When we troubleshoot an expired listing, we look at a few factors:
1. Marketing. How was your home marketed? What types of buyers were you reaching? Often, if a home wasn’t marketed properly, you just didn’t reach the right group of buyers.
2. Pricing. Pricing can often prevent a property from selling. If you’re not in the right price range and your neighbors are selling, sometimes you only need to tweak your asking price to get you in the correct price range. For example, we sometimes see overpriced listings drop their prices down by just $2,000 or $3,000 and then successfully sell. You don’t need a big adjustment to see a huge improvement.
3. Condition. If the home’s condition isn’t up to par, the buyers often won’t submit any offers or even come to see your home in person.
2. Pricing. Pricing can often prevent a property from selling. If you’re not in the right price range and your neighbors are selling, sometimes you only need to tweak your asking price to get you in the correct price range. For example, we sometimes see overpriced listings drop their prices down by just $2,000 or $3,000 and then successfully sell. You don’t need a big adjustment to see a huge improvement.
3. Condition. If the home’s condition isn’t up to par, the buyers often won’t submit any offers or even come to see your home in person.
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You don’t need a big adjustment
to see a huge improvement.
to see a huge improvement.
4. Photography. Your listing photos need to be crisp and clear; if you have a great view, the buyers will want to see it. We only use professional photography so that we can always make a great first impression on potential buyers.
5. Accessibility. Prospective buyers need to be able to see your home. Quite often we see listings expiring due to having uncooperative tenants in place, a smelly pet that wasn’t put away, difficult showing hours, no key box, or a requirement that the listing agent must accompany the buyer during a showing.
If your listing isn’t attracting the kind of attention you want it to, I’d be more than happy to help you troubleshoot and find out what’s holding you back from success. Don’t hesitate to reach out to me—let’s make the necessary changes so that we can get your home sold.
If you have any questions, call or text today at (239) 248-8000. I’d love to hear from you.
