How to Troubleshoot a Listing That Won’t Sell


If a home isn’t selling, the answer to why lies in the feedback.
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“Why isn’t my home selling?” That’s a question a lot of sellers are asking right now. When working with an expired listing, I like to ask the seller: What was your feedback? How much activity did you get? Did you get offers? What do you think is stopping your home from selling? A lot of sellers don’t know. However, the answer is often in the feedback. For example, I had a listing that was a 2-bedroom (plus a den) located in an area where most of the other homes had three bedrooms. When I did a market analysis, I saw that buyers were choosing homes with three or four bedrooms. When I visited the property, I found out that the den was very large but lacked a closet. That’s when we added a stipulation to the listing stating that the seller would install a closet, and we relisted the home as a 3-bedroom property. After that, we received multiple offers quickly.



When we look closely at the feedback,
the answer is usually there
.



On another listing, I had received a lot of feedback that the rooms were small, but the real problem was that the owners had large furniture. Once we removed pieces of furniture, the rooms seemed larger, and—you guessed it—we sold the property. Another listing I represented was located on the beach, but its previous two agents couldn’t sell it because it didn’t have a view. When I saw the property in person, I realized it actually had a great view—we either had to wait for the palm trees to grow or answer that complaint. So, we reached out to the homeowners association and asked them to trim the trees. After they did, we sold in less than 30 days with multiple offers. When we look closely at the feedback, the answer is usually there, so it’s important that your agent is resourceful, creative, and will get to the bottom of why your home isn’t selling.
If you have any questions, call or text today at (239) 248-8000. I’d love to hear from you.

Should I Sell a Property With a Renter in Place?


If you own an investment property, does it make sense to sell while you have tenants already living there? Yes, and here’s why.
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If you are thinking about selling an investment property but there’s already a tenant in place, should you still sell? The answer is absolutely. If you're thinking of selling, there are plenty of buyers who want to purchase a home that already has rental income. It will also offset the cost for you to carry the property in the meantime between the sale and make sure the property is in good showing condition. You won’t have to worry about the costs of utilities either and there is someone on-site to keep an eye on the property. The grass will be cut and the property will show well with furniture.


We have a lot of experience working
with clients like this
.



We are experienced at showing properties with renters in place. In fact, more than half of the homes we sell are like this. We communicate very openly with the renter, find out how they like to be communicated with, whether they want a key box on the door, whether there are pets in the property, and other things to make sure the home shows well and is accessible.
If you have any questions, call or text today at (239) 248-8000. I’d love to hear from you.

Are You Better Off Selling Furnished or Unfurnished?


If you list your home as “turnkey furnished,” you increase your odds of selling quickly and for more money. Here’s how.
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Should you sell your home furnished or unfurnished? Whenever a seller asks us this question, we tell them they actually have three options: selling furnished, unfurnished, or what’s called “turnkey furnished.” Buyers will look for properties that specifically have furniture, and some want properties that are turnkey furnished. The difference between other properties and those that are turnkey furnished is that buyers are able to move in and sleep in the home that night and rent it out the next day. This makes it a specialty for investor buyers or buyers who are in a hurry. If you offer your home this way, it will appear in all three search types. To have your home turnkey furnished, you must leave everything the buyer would need to live in the home immediately (linens, pots and pans, dishes, etc.).


When a buyer sees a turnkey furnished home,
they’re willing to make an offer and
close quickly at a better price
.



If this is an option for you, doing so will increase the number of buyers who view your property. Additionally, because these buyers want to use it or rent it immediately, you’ll have a quick closing. Furthermore, motivated buyers like these often will pay more money. Tax benefits are also available, but you’ll need to speak with your CPA about that. In many communities, it’s standard practice for homes to be sold furnished, so if you don’t offer your home furnished, you’ll appear to be offering less of a value. When a buyer sees a turnkey furnished home, they’re willing to make an offer and close quickly at a better price. Whether you’re thinking of selling your home furnished or turnkey furnished, I’d love to help you so you’ll attract the maximum number of buyers and earn the best price with the fastest closing. If you have any questions, call or text today at (239) 248-8000. I’d love to hear from you.