There are a number of reasons homes fail to sell. Today, I'm highlighting the seven most common reasons in the hope that you can avoid them in the future.
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1. Availability. Serious buyers often make decisions on a home on their first trip, so if there's a tenant in the unit or animals present, or the showing goes poorly for any number of reasons, your home could get passed by.
2. Condition. If your home doesn't outshine the competition from curb appeal to the closets and from roof to floor, it'll hurt your chances.
3. Photography. You only get one chance to make a first impression. These days, your first showing is on the Internet. Both agents and buyers will judge whether they want to see your home based on the online photos, which should be crisp and professional. All the selling features should be described and shown.
4. Price. Overpriced homes get passed by. The house doesn't have to be the cheapest, but it does have to offer value.
5. Your agent. The agent you choose does pay off because their marketing and creating interest is crucial. They should be able to take a showing to an offer that results in a sale.
6. Commission. You get what you pay for. Reducing the commission will narrow the number of agents who will be interested in your home. Just because an agent agrees to a lower commission doesn't mean the agents who have the buyers are willing to do the same.
7. Marketing. Some agents are passive and sit and wait. Some agents are proactive and have a targeted marketing plan for how to find the right buyers.
Your house doesn't have to be the cheapest, but it does have to offer value.
These seven reasons are the most common reasons that home don't sell, but they're certainly not the only ones. If your home isn't selling or you have any questions about selling a home in the Southwest Florida market, call or email me. I'd love to hear from you!
